Strategic communications that deliver a competitive advantage

StrateVantage is a communications and public relations consultancy focused on delivering a strategic advantage to our clients when they are faced with complex business challenges. Founded by Tracy Shilobrit, a senior communications executive with over 20 years of corporate communications and public relations experience delivering results for more than 50 public and private companies, we deliver the caliber of communications solutions and campaigns that will impress your stakeholders and rattle your competition. We understand the challenges of both the Fortune 500 multinational corporation and the local business serving local customers because we've been in your shoes.

Our services include:

  • Community Involvement/CSR
  • Crisis/Issues Management
  • Employee Engagement
  • Global Communications
  • Investor/Financial Communications
  • Marketing Communications/Branding
  • Public Relations
  • Thought Leadership

We serve both public and private companies of all sizes, including manufacturers (consumer and B2B products), service companies, health care providers, educational institutions and non-profit organizations.

We operate a contemporary business model, delivering high value communications strategy and execution with low overhead that means you pay only for the resources needed for your program. If you want boutique agency expertise without the budget-busting fees, contact us today.



Earth Computer
 

Our Reputation

  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • "When our business faced a major crisis due to a service failure by one of our vendors that cut off our ability to serve our customers, we called on Tracy Shilobrit and StrateVantage Communications. My business partner and I were extremely impressed with the quality of the work they produced, the advice they provided to us, their PR skills and the speed of their response. Tracy helped us to stabilize the situation and implement damage control efforts that were very effective in rebuilding our credibility with our customers and restoring our revenue streams. I highly recommend StrateVantage to any company that needs help with crisis communications or public relations."
    Steve Liermann
    President
    Niks Auto Parts, Inc.
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."
    Cathi Mohan
    VP-Marketing/Communications
    United Way of Greater Milwaukee
  • Our crisis communications services have been recognized with PRSA Paragon Excellence Awards for various clients over the years, and one of our crisis communication plans was featured as a best practice for Global 500 companies by the Corporate Executive Board. StrateVantage president Tracy Shilobrit has also conducted speeches and been interviewed as an expert regarding crisis communications during the 9/11 tragedy and the
    Asian tsunami.

    "When our business faced a major crisis due to a service failure by one of our vendors that cut off our ability to serve our customers, we called on Tracy Shilobrit and StrateVantage Communications. My business partner and I were extremely impressed with the quality of the work they produced, the advice they provided to us, their PR skills and the speed of their response. Tracy helped us to stabilize the situation and implement damage control efforts that were very effective in rebuilding our credibility with our customers and restoring our revenue streams. I highly recommend StrateVantage to any company that needs help with crisis communications or public relations."
    Steve Liermann
    President
    Niks Auto Parts, Inc.
  • Our work in CSR and community involvement has won numerous awards and recognition over the years, including PRSA national Bronze Anvil, Paragon Excellence and Best of Show awards, as well as helping our clients to receive recognition in the FTSE400 and the WorldÍs Most Ethical Companies list.

    "Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."
    Cathi Mohan
    VP-Marketing/Communications
    United Way of Greater Milwaukee
  • Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages„a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • "I have worked with Tracy in various different roles that I have held during my time with Manpower, and most closely during the last five-year period. Tracy has shown herself during this time to be professional, highly dedicated and responsive. She and her team have created clear and engaging external communications programs that have created a very real interest from our clients, as well as our internal staff, and helped tremendously in creating respect for Manpower in the market as a thought leader in our industry."
    Catherine Lo-Giacco
    Sales and Marketing Director
    Manpower Asia
  • Our award winning PR campaigns have been recognized by PR Week and PRSA on an annual basis, winning Excellence Awards, Best of Show and Global Campaign of the Year awards for numerous clients.

    "In the past decade, I have implemented the thought leadership and PR strategies that Tracy Shilobrit has developed with her team. She has developed a strong vision, complemented by a clear messaging platform and powerful PR and thought leadership tools such as the Manpower Employment Outlook Survey and white paper campaigns. Using these tools, Manpower Belgium became an expert reference in the media in Belgium, even though we are number 5 in sales in our market. We have always appreciated the professionalism of Tracy and the quality of the materials she developed. She elevated the level of expertise across our network and increased awareness of the importance of PR across the whole organization. We wish her a lot of success in her consulting business."
    Marc Vandeleene
    PR and Communications Manager
    Manpower Belgium
  • Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant.
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • We have been honored with PR Week and PRSA Paragon Excellence awards for our thought leadership programs.

    "I have worked with Tracy in various different roles that I have held during my time with Manpower, and most closely during the last five-year period. Tracy has shown herself during this time to be professional, highly dedicated and responsive. She and her team have created clear and engaging external communications programs that have created a very real interest from our clients, as well as our internal staff, and helped tremendously in creating respect for Manpower in the market as a thought leader in our industry."
    Catherine Lo-Giacco
    Sales and Marketing Director
    Manpower Asia
  • "Tracy is a highly professional communications executive. She is creative, a strong problem solver, highly skilled writer and develops her programs to ensure engagement and support from peers and colleagues. Tracy is numerate a good business manager, ensuring her project budgets are met with excellent project management skills. She left a strong legacy of brand positioning with the global PR and thought leadership programs she created at Manpower."
    Varina Nissen
    Senior Vice President - Global
    Marketing and Communications
    Manpower Inc.
  • "Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."
    Cathi Mohan
    VP-Marketing/Communications
    United Way of Greater Milwaukee
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."
    Cathi Mohan
    VP-Marketing/Communications
    United Way of Greater Milwaukee
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • "When our business faced a major crisis due to a service failure by one of our vendors that cut off our ability to serve our customers, we called on Tracy Shilobrit and StrateVantage Communications. My business partner and I were extremely impressed with the quality of the work they produced, the advice they provided to us, their PR skills and the speed of their response. Tracy helped us to stabilize the situation and implement damage control efforts that were very effective in rebuilding our credibility with our customers and restoring our revenue streams. I highly recommend StrateVantage to any company that needs help with crisis communications or public relations."
    Steve Liermann
    President
    Niks Auto Parts, Inc.
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner