Employee Engagement
Every company aspires to build an engaged workforce that is loyal, productive and motivated, and creating an effective internal communications program to foster and maintain employee engagement is critically important in today’s business environment. StrateVantage is an excellent resource to help you develop or re-design the following employee engagement programs:
- Employment Brand to recruit and retain a high quality workforce;
- Change management programs for mergers/acquisitions, changes in business strategy or process, leadership changes and reorganizations, new employee benefits programs, or other major changes that require employees to adapt to new realities;
- Intranets;
- Newsletters (print or electronic);
- International or multi-cultural communications programs;
- Employee Engagement Surveys and programs to address key issues that arise in the survey results;
- And much more.
When you need expertise and resources for internal communications and employee engagement programs, you can count on the experienced professionals at StrateVantage.
Our Reputation
- Our employee engagement and
change management programs
have won PRSA Paragon
Excellence Awards and Best of
Show Awards. Our work was
also recognized as part of a best
practice case study in Harvard
Business Review.
"Public companies in the United States went through a major transition in corporate and financial governance when the sweeping Sarbanes-Oxley Act was signed into law, and Manpower was no exception. With thousands of offices across 80 countries, I faced a daunting task to ensure the implementation was done correctly in every market, and to motivate our financial directors and country managers to grasp the importance of following every requirement precisely. Tracy Shilobrit was a very important partner in this effort, designing and implementing the change communications program that helped us to motivate and inspire a large international team to a very successful outcome. Our Sarbanes-Oxley implementation was written up in Harvard Business Review as a best practice for other public companies to follow, and I view Tracy’s communications program as one of the key elements that other companies can learn from. If you are looking for a communications consultant who has the intelligence and business acumen to design communications for complex business situations, I would highly recommend
Tracy and her company,
StrateVantage."Nancy Creuziger
Vice President and Controller
Manpower Inc. - "Tracy is among a select group
of global communications
professionals who knows how
to set the ‘tone at the top’ of the
organization for an important
change management initiative
and promulgate that tone
throughout the world using
consistent, simple, clear and
straightforward communication
that translates well across
languages and cultures. She
models that ‘tone at the top’
in all her communications,
including internal policies,
thought leadership programs,
public relations campaigns,
sales tools or CEO
communications. Tracy made
my job as Director of Global
Data Privacy far easier because
of the foundation she had
instituted so eloquently and the
communications modeling that
she and her team demonstrated
each and every day. Wisconsin
companies will benefit from her
extraordinary talents, now that
she is available to all through
her consulting firm,
StrateVantage Communications."
Gail Magnuson
Global Data Privacy Director
Manpower Inc. - Our crisis communications
services have been recognized
with PRSA Paragon Excellence
Awards for various clients over
the years, and one of our crisis
communication plans was
featured as a best practice for
Global 500 companies by the
Corporate Executive Board.
StrateVantage president Tracy
Shilobrit has also conducted
speeches and been interviewed
as an expert regarding crisis
communications during the 9/11
tragedy and the
Asian tsunami.
"When our business faced a major crisis due to a service failure by one of our vendors that cut off our ability to serve our customers, we called on Tracy Shilobrit and StrateVantage Communications. My business partner and I were extremely impressed with the quality of the work they produced, the advice they provided to us, their PR skills and the speed of their response. Tracy helped us to stabilize the situation and implement damage control efforts that were very effective in rebuilding our credibility with our customers and restoring our revenue streams. I highly recommend StrateVantage to any company that needs help with crisis communications or public relations."Steve Liermann
President
Niks Auto Parts, Inc. - Our work in CSR and community
involvement has won numerous
awards and recognition over the
years, including PRSA national
Bronze Anvil, Paragon
Excellence and Best of Show
awards, as well as helping our
clients to receive recognition in
the FTSE400 and the World’s
Most Ethical Companies list.
"Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."Cathi Mohan
VP-Marketing/Communications
United Way of Greater Milwaukee - Tracy always comes in on-time
and on-budget with all of her
projects, and I plan to hire her
again when the need arises for
strategic thinking and top-notch
implementation. She is
exceptionally well-organized
and brings a great deal of
creativity to the programs she
manages—a very effective and
welcome combination in a
communications consultant."
Lauren Herb Schudson
Marketing Manager
Foley & Lardner - Our annual reports have won
numerous awards from the
AR100 Black Book, the Mead
Show, International ARC Awards,
and have been featured in
several industry magazines.
In addition, our financial
communications work has
contributed to one of our client
companies being recognized by
sell-side analysts for having the
#1 investor relations program in
the U.S. in the Capital Goods/
Industrials business category,
and by Institutional Investor
Magazine as the #1 most
shareholder-friendly company
in the Business
Services sector.
"During nearly a decade leading Manpower’s global communications function, I found Tracy to be a proactive and high quality professional, who was dedicated to ensuring that our shareholders and financial analysts had the information they needed, and that I was well-prepared for media interviews with the financial media regarding our business performance and the economic trends affecting it. The thought leadership programs that she developed during her tenure were a great asset for our leadership team and our financial analysts to gain a greater understanding of the macro-economic trends and latest employment data affecting our business worldwide. I would recommend Tracy to other public multinationals who are looking for a highly skilled communications consultant."Mike Van Handel
Executive Vice President and
Chief Financial Officer
Manpower Inc. - We have won numerous awards
for our work, including Addy’s,
BMA Bell awards, PRSA
Paragon Excellence awards,
and PR Week awards for our
marketing and branding
campaigns and materials.
"Tracy is a highly professional communications executive. She is creative, a strong problem solver, highly skilled writer and develops her programs to ensure engagement and support from peers and colleagues. Tracy is numerate a good business manager, ensuring her project budgets are met with excellent project management skills. She left a strong legacy of brand positioning with the global programs she created at Manpower."Varina Nissen
Senior Vice President - Global
Marketing and Communications
Manpower Inc. - "I have worked with Tracy in
various different roles that I
have held during my time with
Manpower, and most closely
during the last five-year period.
Tracy has shown herself during
this time to be professional,
highly dedicated and responsive.
She and her team have created
clear and engaging external
communications programs that
have created a very real interest
from our clients, as well as
our internal staff, and helped
tremendously in creating respect
for Manpower in the market as a
thought leader in our industry."
Catherine Lo-Giacco
Sales and Marketing Director
Manpower Asia - Our award winning PR
campaigns have been
recognized by PR Week and
PRSA on an annual basis,
winning Excellence Awards,
Best of Show and Global
Campaign of the Year awards
for numerous clients.
"In the past decade, I have implemented the thought leadership and PR strategies that Tracy Shilobrit has developed with her team. She has developed a strong vision, complemented by a clear messaging platform and powerful PR and thought leadership tools such as the Manpower Employment Outlook Survey and white paper campaigns. Using these tools, Manpower Belgium became an expert reference in the media in Belgium, even though we are number 5 in sales in our market. We have always appreciated the professionalism of Tracy and the quality of the materials she developed. She elevated the level of expertise across our network and increased awareness of the importance of PR across the whole organization. We wish her a lot of success in her consulting business."Marc Vandeleene
PR and Communications Manager
Manpower Belgium - "When our business faced a
major crisis due to a service
failure by one of our vendors
that cut off our ability to serve
our customers, we called
on Tracy Shilobrit and
StrateVantage Communications.
My business partner and I were
extremely impressed with the
quality of the work they
produced, the advice they
provided to us, their PR skills
and the speed of their response.
Tracy helped us to stabilize the
situation and implement damage
control efforts that were very
effective in rebuilding our
credibility with our customers
and restoring our revenue
streams. I highly recommend
StrateVantage to any company
that needs help with crisis
communications or
public relations."
Steve Liermann
President
Niks Auto Parts, Inc. - Tracy always comes in on-time
and on-budget with all of her
projects, and I plan to hire her
again when the need arises for
strategic thinking and top-notch
implementation. She is
exceptionally well-organized
and brings a great deal of
creativity to the programs she
manages-a very effective and
welcome combination in a
communications consultant.
Lauren Herb Schudson
Marketing Manager
Foley & Lardner - We have been honored with
PR Week and PRSA Paragon
Excellence awards for our
thought leadership programs.
"I have worked with Tracy in various different roles that I have held during my time with Manpower, and most closely during the last five-year period. Tracy has shown herself during this time to be professional, highly dedicated and responsive. She and her team have created clear and engaging external communications programs that have created a very real interest from our clients, as well as our internal staff, and helped tremendously in creating respect for Manpower in the market as a thought leader in our industry."Catherine Lo-Giacco
Sales and Marketing Director
Manpower Asia - "Tracy is a highly professional
communications executive.
She is creative, a strong problem
solver, highly skilled writer and
develops her programs to ensure
engagement and support from
peers and colleagues. Tracy
is numerate a good business
manager, ensuring her project
budgets are met with excellent
project management skills.
She left a strong legacy of
brand positioning with the
global PR and thought
leadership programs she
created at Manpower."
Varina Nissen
Senior Vice President - Global
Marketing and Communications
Manpower Inc. - "Tracy is a thought leader,
politically astute, and an
exceptionally-talented writer,
who never fails to over-deliver.
She has a wonderful ability to
inspire confidence while
mentoring and building the
talent of subordinates and
colleagues. There are few
people with both her
competencies and polish.
If you are considering hiring
her as a consultant, I
highly recommend her
without reservation."
Cathi Mohan
VP-Marketing/Communications
United Way of Greater Milwaukee - "Tracy Shilobrit, president of
StrateVantage, was Director of
Global Communications for
Manpower Inc. for nine years
before starting her company. In
this role, she led and managed
our PR and communications
effort on a global basis,
developing strategic
communications tools and
programs, and directing much
of my CEO messaging. At all
times, I found Tracy to be
thoughtful, diligent, innovative
and always focused on
delivering high quality results."
Jeff Joerres
Chairman and CEO
Manpower Inc.