Investor/Financial Communications

Over the past decade, financial communications for public companies have become more complex due to changes in both the regulatory and business environments that continue to evolve rapidly. We understand these complexities and we know how to work with you to make the job of shareholder relations easier for you and your team. We can help you with:

  • Earnings Releases, including conference call notes, executive preparation, PowerPoint presentations for webcast, website content, messages to employees and media relations
  • Analyst Meeting/Day event planning, logistics, communications development and executive preparation
  • Annual Report to shareholders and Proxy
  • Merger and Acquisition communications
  • Financial and Business Media Relations
  • Annual Shareholder Meetings and analyst meetings

We are particularly adept at helping clients with financial communications when they are coping with challenging business situations, including mergers/acquisitions, reorganizations, CEO succession and various crises that can happen in any public company. If your business is going through a difficult situation, or if you need help regaining the trust of your shareholders and financial analysts, you can count on us to provide the strategic advice and sound communications that will get the job done.



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Our Reputation

  • Our annual reports have won numerous awards from the AR100 Black Book, the Mead Show, International ARC Awards, and have been featured in several industry magazines. In addition, our financial communications work has contributed to one of our client companies being recognized by sell-side analysts for having the #1 investor relations program in the U.S. in the Capital Goods/ Industrials business category, and by Institutional Investor Magazine as the #1 most shareholder-friendly company in the Business
    Services sector.

    "During nearly a decade leading Manpower’s global communications function, I found Tracy to be a proactive and high quality professional, who was dedicated to ensuring that our shareholders and financial analysts had the information they needed, and that I was well-prepared for media interviews with the financial media regarding our business performance and the economic trends affecting it. The thought leadership programs that she developed during her tenure were a great asset for our leadership team and our financial analysts to gain a greater understanding of the macro-economic trends and latest employment data affecting our business worldwide. I would recommend Tracy to other public multinationals who are looking for a highly skilled communications consultant."
    Mike Van Handel
    Executive Vice President and
    Chief Financial Officer
    Manpower Inc.
  • We have won numerous awards for our work, including Addy’s, BMA Bell awards, PRSA Paragon Excellence awards, and PR Week awards for our marketing and branding campaigns and materials.

    "Tracy is a highly professional communications executive. She is creative, a strong problem solver, highly skilled writer and develops her programs to ensure engagement and support from peers and colleagues. Tracy is numerate a good business manager, ensuring her project budgets are met with excellent project management skills. She left a strong legacy of brand positioning with the global programs she created at Manpower."
    Varina Nissen
    Senior Vice President - Global
    Marketing and Communications
    Manpower Inc.
  • Our global communications work has been honored with awards from PR Week and PRSA. StrateVantage president Tracy Shilobrit has also been a featured speaker at several national and global communications industry conferences as an expert on global communications strategy and program development.

    "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy is a highly professional communications executive. She is creative, a strong problem solver, highly skilled writer and develops her programs to ensure engagement and support from peers and colleagues. Tracy is numerate a good business manager, ensuring her project budgets are met with excellent project management skills. She left a strong legacy of brand positioning with the global programs she created at Manpower."
    Varina Nissen
    Senior Vice President - Global
    Marketing and Communications
    Manpower Inc.
  • "I have worked with Tracy in various different roles that I have held during my time with Manpower, and most closely during the last five-year period. Tracy has shown herself during this time to be professional, highly dedicated and responsive. She and her team have created clear and engaging external communications programs that have created a very real interest from our clients, as well as our internal staff, and helped tremendously in creating respect for Manpower in the market as a thought leader in our industry."
    Catherine Lo-Giacco
    Sales and Marketing Director
    Manpower Asia
  • Our employee engagement and change management programs have won PRSA Paragon Excellence Awards and Best of Show Awards. Our work was also recognized as part of a best practice case study in Harvard Business Review.

    "Public companies in the United States went through a major transition in corporate and financial governance when the sweeping Sarbanes-Oxley Act was signed into law, and Manpower was no exception. With thousands of offices across 80 countries, I faced a daunting task to ensure the implementation was done correctly in every market, and to motivate our financial directors and country managers to grasp the importance of following every requirement precisely. Tracy Shilobrit was a very important partner in this effort, designing and implementing the change communications program that helped us to motivate and inspire a large international team to a very successful outcome. Our Sarbanes-Oxley implementation was written up in Harvard Business Review as a best practice for other public companies to follow, and I view Tracy’s communications program as one of the key elements that other companies can learn from. If you are looking for a communications consultant who has the intelligence and business acumen to design communications for complex business situations, I would highly recommend
    Tracy and her company,
    StrateVantage."
    Nancy Creuziger
    Vice President and Controller
    Manpower Inc.
  • "Tracy is among a select group of global communications professionals who knows how to set the ‘tone at the top’ of the organization for an important change management initiative and promulgate that tone throughout the world using consistent, simple, clear and straightforward communication that translates well across languages and cultures. She models that ‘tone at the top’ in all her communications, including internal policies, thought leadership programs, public relations campaigns, sales tools or CEO communications. Tracy made my job as Director of Global Data Privacy far easier because of the foundation she had instituted so eloquently and the communications modeling that she and her team demonstrated each and every day. Wisconsin companies will benefit from her extraordinary talents, now that she is available to all through her consulting firm, StrateVantage Communications."
    Gail Magnuson
    Global Data Privacy Director
    Manpower Inc.
  • Our crisis communications services have been recognized with PRSA Paragon Excellence Awards for various clients over the years, and one of our crisis communication plans was featured as a best practice for Global 500 companies by the Corporate Executive Board. StrateVantage president Tracy Shilobrit has also conducted speeches and been interviewed as an expert regarding crisis communications during the 9/11 tragedy and the
    Asian tsunami.

    "When our business faced a major crisis due to a service failure by one of our vendors that cut off our ability to serve our customers, we called on Tracy Shilobrit and StrateVantage Communications. My business partner and I were extremely impressed with the quality of the work they produced, the advice they provided to us, their PR skills and the speed of their response. Tracy helped us to stabilize the situation and implement damage control efforts that were very effective in rebuilding our credibility with our customers and restoring our revenue streams. I highly recommend StrateVantage to any company that needs help with crisis communications or public relations."
    Steve Liermann
    President
    Niks Auto Parts, Inc.
  • Our work in CSR and community involvement has won numerous awards and recognition over the years, including PRSA national Bronze Anvil, Paragon Excellence and Best of Show awards, as well as helping our clients to receive recognition in the FTSE400 and the World’s Most Ethical Companies list.

    "Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."
    Cathi Mohan
    VP-Marketing/Communications
    United Way of Greater Milwaukee
  • Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages—a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • "I have worked with Tracy in various different roles that I have held during my time with Manpower, and most closely during the last five-year period. Tracy has shown herself during this time to be professional, highly dedicated and responsive. She and her team have created clear and engaging external communications programs that have created a very real interest from our clients, as well as our internal staff, and helped tremendously in creating respect for Manpower in the market as a thought leader in our industry."
    Catherine Lo-Giacco
    Sales and Marketing Director
    Manpower Asia
  • Our award winning PR campaigns have been recognized by PR Week and PRSA on an annual basis, winning Excellence Awards, Best of Show and Global Campaign of the Year awards for numerous clients.

    "In the past decade, I have implemented the thought leadership and PR strategies that Tracy Shilobrit has developed with her team. She has developed a strong vision, complemented by a clear messaging platform and powerful PR and thought leadership tools such as the Manpower Employment Outlook Survey and white paper campaigns. Using these tools, Manpower Belgium became an expert reference in the media in Belgium, even though we are number 5 in sales in our market. We have always appreciated the professionalism of Tracy and the quality of the materials she developed. She elevated the level of expertise across our network and increased awareness of the importance of PR across the whole organization. We wish her a lot of success in her consulting business."
    Marc Vandeleene
    PR and Communications Manager
    Manpower Belgium
  • Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant.
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • We have been honored with PR Week and PRSA Paragon Excellence awards for our thought leadership programs.

    "I have worked with Tracy in various different roles that I have held during my time with Manpower, and most closely during the last five-year period. Tracy has shown herself during this time to be professional, highly dedicated and responsive. She and her team have created clear and engaging external communications programs that have created a very real interest from our clients, as well as our internal staff, and helped tremendously in creating respect for Manpower in the market as a thought leader in our industry."
    Catherine Lo-Giacco
    Sales and Marketing Director
    Manpower Asia
  • "Tracy is a highly professional communications executive. She is creative, a strong problem solver, highly skilled writer and develops her programs to ensure engagement and support from peers and colleagues. Tracy is numerate a good business manager, ensuring her project budgets are met with excellent project management skills. She left a strong legacy of brand positioning with the global PR and thought leadership programs she created at Manpower."
    Varina Nissen
    Senior Vice President - Global
    Marketing and Communications
    Manpower Inc.
  • "Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."
    Cathi Mohan
    VP-Marketing/Communications
    United Way of Greater Milwaukee
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy is a thought leader, politically astute, and an exceptionally-talented writer, who never fails to over-deliver. She has a wonderful ability to inspire confidence while mentoring and building the talent of subordinates and colleagues. There are few people with both her competencies and polish. If you are considering hiring her as a consultant, I highly recommend her without reservation."
    Cathi Mohan
    VP-Marketing/Communications
    United Way of Greater Milwaukee
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner
  • "When our business faced a major crisis due to a service failure by one of our vendors that cut off our ability to serve our customers, we called on Tracy Shilobrit and StrateVantage Communications. My business partner and I were extremely impressed with the quality of the work they produced, the advice they provided to us, their PR skills and the speed of their response. Tracy helped us to stabilize the situation and implement damage control efforts that were very effective in rebuilding our credibility with our customers and restoring our revenue streams. I highly recommend StrateVantage to any company that needs help with crisis communications or public relations."
    Steve Liermann
    President
    Niks Auto Parts, Inc.
  • "Tracy Shilobrit, president of StrateVantage, was Director of Global Communications for Manpower Inc. for nine years before starting her company. In this role, she led and managed our PR and communications effort on a global basis, developing strategic communications tools and programs, and directing much of my CEO messaging. At all times, I found Tracy to be thoughtful, diligent, innovative and always focused on delivering high quality results."
    Jeff Joerres
    Chairman and CEO
    Manpower Inc.
  • "Tracy always comes in on-time and on-budget with all of her projects, and I plan to hire her again when the need arises for strategic thinking and top-notch implementation. She is exceptionally well-organized and brings a great deal of creativity to the programs she manages-a very effective and welcome combination in a communications consultant."
    Lauren Herb Schudson
    Marketing Manager
    Foley & Lardner